You Can Actually Invest in Kim Kardashian (Kinda)

Kim Kardashian West is famous for a lot of things: her appearance on Keeping Up with the Kardashians, her marriage to Kris Humphries, her marriage to Kanye West, and her endorsement of pretty much every consumer product on the planet.

Unlike other celebs of her stature, however, the Kim Kardashian West brand shows no signs of slowing down. A (paid) Twitter endorsement from the celebrity can net her tens of thousands of dollars and the advertising brand millions in new revenue. When Kim K works directly with a brand to sell products with her name or likeness, they tend to get even more of an earnings bump.

These days, Kim Kardashian West is working in fewer but more lucrative product spaces and making serious bank. Best of all, if you’re a fan of hers or want to capitalize her success, you could actually invest in two of her popular ventures right now. Here’s how:

Outside of her show on E! and her appearance in countless headlines, Kim Kardashian West is known for her business ventures.

Wikimedia Commons

Sometimes, she lends her name or face to a product. Other times, she simply endorses it over Twitter.

Kim K commands a high price for her brand, but with millions of people following her, the advertising often pays off.

Kim previously had licensing and endorsement deals with OPI for nail products, (a Coty company) Sears for clothing, and Bebe for clothes and accessories.

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All three companies are publicly traded on the stock market, and benefitted greatly from using Kim’s brand. The Sears deal alone netted the trouble company hundreds of millions of dollars.

These days, Kim Kardashian West focuses on her Dash clothing boutiques. She also works with Whalerock Digital on her popular Kimoji app for iOS and Android.

Whalerock Digital
Whalerock Digital

Both companies are still private, and cannot be purchased on the stock market.

Kim also lends her likeness to Glu Mobile’s Kim Kardashian: Hollywood, a popular mobile game.

Glu Mobile

Glu Mobile is publicly traded on the stock market.


Judging by their recent movements, you might want to wait to see how they do in the future before you invest in them.

Ulta makes and markets Kardashian Beauty, a popular beauty products and accessory brand.

Wikimedia Commons
Wikimedia Commons

Ulta made some serious gains in the last year, but according to some investors, it growth might be slowing down.


No one knows what products Kim Kardashian West might lend her name to in the future. When she does, though, they’re all but guaranteed to make a

Say what you want about Kim Kardashian West, but she knows how to sell a product. Now, if she could do the same with her beloved BlackBerry phone, the company wouldn’t be hurting so badly!

Share this story with your friends who love Kim K, and get on the nerves of your friends who don’t!