The Twelve Stocks of Christmas: Apple

We’re pleased to present the fourth entry in The Twelve Stocks of Christmas, a focus on 12 holiday-related stocks that you can invest in right now. While these stocks are available to purchase year-round by anyone, they’re currently receiving more attention due to their products’ popularity during the holiday season.

What gifts are you buying your loved ones for the holidays?

If you have kids, their probably want a Hatchimal or the latest video games. If you’re in a relationship, your significant other might request something they could really use in the house, like a new appliance or a tool set.

For millions of Americans, however, their most-desired gift is often a tad costlier: a shiny new iPhone.

These popular mobile devices retail anywhere from $450 to over $1,000 each. Though most Americans pay for them in installments, Apple still makes billions by selling these devices to wireless service providers and in their hundreds of Apple stores.

Perhaps that’s why millions of investors own Apple stock. After all, they’re one of the biggest technology companies in the world, and their staying power isn’t going away any time soon. But should you buy stock in $AAPL? Let’s take a look.

Apple started off in a garage with Steve Jobs and Steve Wozniak.

Castleski /

Wozniak and Jobs eventually left the company on two different occasions. Jobs came back to Apple after several years, introduced the pod, and the rest is history. (If you didn’t know this already, here are two movies you can watch to fill you in.)

Since then, the company became popular for its iPhones, iPad tablets, and MacBook Pro line of laptop computers.

iPhones at an Apple Store
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iPhones aren’t the most popular smartphones in the country by sheer sales, but chances are most people reading this article are doing so on Apple devices. iPhones, iPads, and the like are known for their sleek designs, user-friendly interfaces, and extreme security. Unfortunately, they’re also known for being sold at a premium.

While the company makes billions on their most popular devices, they continue to introduce new products, too.

Apple Watch
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The Apple Watch first came out in 2015, and though it’s not the most popular wearable device on the market, it’s still selling millions this holiday season. Apple is also allegedly working on self-driving car hardware, among other products we won’t learn about until they’re released.

Apple’s stock is one of the most popular stocks on the entire market.


The company has 621.77 billion shares valued at $115.97 each as of this writing. Many retirement funds and mutual funds own Apple stock, as the company makes billions in revenue each year. The company’s sales took a downturn this year, causing the stock to slip a bit, but Apple loyalists and investors are hopeful that the company can sell more of their products in the coming year.

Should you buy Apple stock? Apple stock is a mainstay in retirement portfolios and regular investment portfolios. Yet the company isn’t selling as many computers, iPhones and iPads as they did last year, which is troubling to some investors. If you’re of the belief that Apple’s 2017 product lineup will help them increase sales, then be sure to research their financial statements before you pull the trigger on investing.

If, however, you think that the company will have an increasingly difficult time competing with Microsoft, Samsung, and other tech giants, you might want to wait.