Kanye West is one of the most famous celebrities on the planet. He’s a musician, a producer, a fashion director, and a million other things.
He’s also highly controversial. The man says things that many people would not agree with. Yet despite his notoriety and very public (and very questionable) incidents, his popularity increases by the day. He sells millions of records and impressive amounts of shoes and shirts. Whatever he puts his name on essentially turns to gold. Even a plain white t-shirt he designed sold for over a hundred dollars.
Best of all, you can actually indirectly invest in Kanye by buying stock in the companies he’s affiliated with. Whether you’re a Kanye fan or see the man as product game-changer, here’s how to invest in one of the most creative minds of our time.
Kanye publicly cut his ties with Nike and made a deal with Adidas to bring the Yeezy fashion brand to the German company. The original Yeezy Boost footwear line, which sold for hundreds of dollars (and goes for thousands on the resale market) performed well enough for the company to expand their dealings with West.
Adidas’ stock greatly benefitted from this attention, and increased by 73.52% in the last year alone. The company expanded their deal with Kanye, leading to the creation of Yeezy-branded sports performance wear and Yeezy pop-up shops to sell related merchandise. Due to Kanye’s popularity and other factors, Adidas is currently one of the most popular fashion companies in existence.
Kanye launched G.O.O.D. Music, a record label imprint, under Sony BMG in 2004. Universal Music Group now technically owns the label, though Kanye has a significant amount of creative control over singings, releases, and other label business. Universal Music Group, like many labels, is facing tough times as people spend less on music and more on concerts and merchandise. Kanye (and, to a lesser extent, his fellow G.O.O.D. Music label mates), tends to attract an impressive number of albums sales and streams due to his immense popularity.
Universal Music Group is itself a subsidiary of Vivendi, a French media conglomerate (not Comcast, owner of Universal Pictures). Vivendi also owns Ubisoft (a video game company) and Canal+ (a movie/tv studio), among many other things. They trade publicly on the Euronext, a European stock exchange, as $VIV. Unfortunately, the company hasn’t performed well in the last year, as their stock decreased by 3.25%.
Kim Kardashian West
Kim K, Kanye’s uber-famous wife, has her own deals with publicly traded companies. From mobile games made by $GLU to beauty products made by $ULTA, Kim has slightly more branded products on the market than her media icon of a husband. (For more information on how to invest in Kim Kardashian West, read this.)
Kanye West’s popularity — coupled with his knack for design and production in fashion and music — makes companies a whole lot of money. Adidas is currently seeing an immense resurgence in the fashion industry, even amongst pricey fashion houses like YSL and Givenchy. Universal Music Group isn’t anything like it was 20 years ago, but sales streams of Kanye’s music are certainly helping the major label. Since Kanye’s popularity is only increasing over time, it might be wise to follow him wherever he goes — especially if it means investing money in the companies he’s associated with.